This California Privacy Notice applies to California residents and supplements the information in our general Privacy Policy. It describes your rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and explains how we collect, use, and share personal information.

1. Personal Information We Collect

In the past 12 months, we have collected the following categories of personal information:

• Identifiers (e.g., name, shipping/billing address, email address, phone number)
• Commercial Information (e.g., products purchased, order history)
• Internet or Other Electronic Network Activity (e.g., pages viewed, time spent on site, interactions, browser type, IP address)
• Geolocation Data (e.g., general location based on your IP address)
• Inferences (e.g., product preferences based on browsing or purchase behavior)

We collect this information directly from you (e.g., when you make a purchase), automatically (e.g., through cookies), or from third-party partners (e.g., analytics or advertising platforms).

2. How We Use Your Information

We use personal information to:

• Process and fulfill your orders
• Communicate with you about your purchase
• Provide customer support
• Send marketing communications (only if you’ve opted in)
• Analyze website performance and customer behavior
• Detect and prevent fraud or security issues

3. Sharing Personal Information

We do not sell your personal information.
We may share personal data with trusted service providers who help us operate our business, including:

• Payment processors (e.g., Shopify Payments, PayPal)
• Shipping and logistics partners (e.g., USPS, UPS)
• Email marketing platforms (e.g., Klaviyo)
• Analytics providers (e.g., Google Analytics)
• Ad networks (e.g., Meta, Google Ads), for personalized ads (you may opt-out — see below)

4. Your Rights Under California Law

As a California resident, you have the right to:

• Know what categories and specific pieces of personal information we collect, use, disclose, and share
• Delete your personal information, subject to certain legal exceptions
• Correct inaccurate personal information
• Opt-Out of the sharing of personal information for cross-context behavioral advertising
  
• Limit the use of sensitive personal information (we do not collect or use sensitive information in a way that requires this option)
• Not Be Discriminated Against for exercising any of your privacy rights

5. How to Exercise Your Rights

To submit a request to access, delete, or correct your personal information, or to opt-out of sharing, you may:

• Email us at: hello@alsrealgoods.com 
• Submit a request via our contact form

We may need to verify your identity before processing your request, such as by asking for your email address and recent order number.

6. Authorized Agents

You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization and we may require you to verify your identity directly.

7. Do Not Track / Global Privacy Control

Our website recognizes the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will honor it as a request to opt-out of sharing personal information for targeted advertising.

8. Changes to This Notice

We may update this notice from time to time. If we make significant changes, we’ll post an updated version with a new effective date at the top of this page.

If you have any questions about this notice or your privacy rights, feel free to contact us at hello@alsrealgoods.com.